How Important a Catchy Title is to ASO?

How Important a Catchy Title is to ASO?

No one can disregard the power a name holds. It can make or break a person or a thing. It can take on an identity of its very own and wield a power beyond comprehension. This is why choosing a title from your mobile app that encompasses the true essence of your brand is important. Furthermore, the choice of a good name that just rolls off the tongue with ease and it is also an important component of your App Store Optimization Strategy.

Why Worry About Your ASO Strategy?

Have you heard that good planning is the key? If you haven’t, then you do now. Knowing what you need to do and planning it out in the best way possible is the key to being successful. The same principle applies when you want to make your mobile app one of the highest ranking and most downloaded app out there. Those two are the only things that matter when it comes to a successful mobile app and a successful app always translates into great business revenue.

Thus, if you worry about your business even a teensy bit, then you definitely worry about your ASO strategy and want your business to succeed and knock the competition out of the park.

What Makes For a Good Title?

When it comes to a good title, there are two essential things that you need to worry about. They are;

·         A Catchy Title

When it comes to a good and a catchy title, no one needs to name any names. The kind of titles that roll off of out tongue, becoming household names and having the entire brand identified with their name instead of what they actually are. A search engine is no longer a search engine and a soda is no longer just a soda, all courtesy of good planning, a catchy title and an incredibly good marketing strategy. Thus, do yourself a favour and choose a name that is easy to pronounce and even easier to remember.

·         The Keyword Play

According to a fairly recent estimate, it has been seen that seen that if a messaging app has a primary keyword i.e. “message” in the title itself, the app has a much better chance of becoming popular amongst the masses rather than a keyword-lacking mobile app title. If we thing about it, it makes sense too. Sometimes less is more and that certainly seems to be working quite well here, with equal measure of charm and simplicity.

The Bottom Line

So there you have it. Now you know what to do and how to do it when it comes to taking your App Store Optimization to a whole new level, a level where you would not only be adored by the masses but also envied by your competition.

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